210 South 12th

An Elevated Brand for Luxury Apartments in Philadelphia’s Washington Square West.

210 South 12th is a new residential tower designed by world-renowned, Pritzker Prize-winning architects RSHP. Rising above the rest, 210 South 12th offers a one of a kind living experience with bespoke design, amenities, and every creature comfort for those seeking an elevated living experience at the heart of Center City Philadelphia. We helped bring this new addition to Philadelphia’s skyline to life through branding, collateral and web design.

+ client: midwood investment & development
+ lead designer & web designer
project details

  • Naming
    Brand Strategy
    Visual Identity & Brand Guidelines
    Writing
    Marketing Collateral
    Illustrated Map
    Temporary Splash Page
    Full Website Design
    Signage

  • CREATIVE
    Studio – The Heads of State
    Creative Director – Jason Kernevich, Dusty Summers
    Design – Anna Williams, Brandon Wherley
    Web Design – Anna Williams
    Web Development – Sean Brodbeck

    CLIENT
    Building Developer – Midwood Investment and Development
    Building Management – Scully Company
    Architect – RSHP (formerly known as Rogers Stirk Harbour + Partners),
    Interior Architect – Midwood Design Studio & Perkins Eastman (formerly known as BLT Architects)
    Public Relations – Optimist Consulting
    Project Consultant – David Spector
    Photography – Laura Randall, Optimist Consulting

  • 2022-2024

  • Design // Web Design // Map Illustration

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