Client

Midwood Investment & Development
210South12.com

A Once in a Lifetime

210 South 12th is a residential tower designed by Pritzker Prize-winning architects RSHP. Rising above the rest, 210 South 12th offers a one of a kind living experience with bespoke design, amenities, and every creature comfort for those seeking an elevated living experience at the heart of Center City Philadelphia. We helped bring this new addition to Philadelphia’s skyline to life through branding, collateral and web design.

Deliverables

Brand Strategy
Visual Identity & Brand Guidelines
Fact Sheet
Floorplans
Website Design
Illustrated Map
Signage

Studio

The Heads of State
CD: Jason Kernevich
Brand Designer: Brandon Wherley

Role

Designer
Print Collateral, Website Design, Signage, Map Illustration, Visual Identity Development & Brand Guidelines

project details

  • CREATIVE
    Studio – The Heads of State
    Creative Director – Jason Kernevich, Dusty Summers
    Design – Anna Williams, Brandon Wherley
    Web Design – Anna Williams
    Web Development – Sean Brodbeck

    CLIENT
    Building Developer – Midwood Investment and Development
    Building Management – Scully Company
    Architect – RSHP (formerly known as Rogers Stirk Harbour + Partners),
    Interior Architect – Midwood Design Studio & Perkins Eastman (formerly known as BLT Architects)
    Public Relations – Optimist Consulting
    Project Consultant – David Spector
    Photography – Laura Randall, Optimist Consulting

  • 2022-2024

  • Brand Design, Web Design, Map Illustration

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