ClientMichener Art Museum
MichenerArtMuseum.org
Go Where Art Leads
Once a 19th-century prison, the James A. Michener Art Museum has transformed into a cornerstone of the Delaware River Valley arts scene. Their team wanted a rebrand that captured Michener’s history and deep local roots, but also their evolution. With a refined design system and an intentional web experience, this new identity elevates Michener’s role as a cultural leader, locally and beyond.
DeliverablesRebrand & Brand Strategy
Visual Identity & Brand Guidelines
Stationery
Website Design
Merchandise
StudioThe Heads of State
CD: Jason Kernveich
RoleLead Designer
End-to-End Visual Identity, Collateral, Merch, Website Art Direction
the logoInspired by the archways woven into Michener’s architecture and collections, the multi-arch ‘M’ icon reflects its history while embodying progression — a doorway to what’s next.
a digital overhaulAfter establishing Michener’s visual identity, we entirely restructured and redesigned their website. A new site map & architecture, more intentional content, and their new branding brought their digital presence to life.
view the website ➔
project details-
Studio – The Heads of State
Creative Direction & Writing – Jason Kernevich
Design – Anna Williams
Web Design & Development – Sean Brodbeck -
2023