Benchmark Magazine

Expanding a Refreshed Brand Into a Layout & Type System.

After rebranding Benchmark School, I was thrilled to collaborate with their team again on their Magazine. Benchmark’s mission centers on students who learn differently, including those with dyslexia, making typography a key focus of ours from day one of our partnership. Designing their annual publication was an opportunity to expand beyond the foundation we’d created, further their type systems and expanding their brand.

+ client: Benchmark school
+ Design & Art Direction
+ studio: Freelance
project details

  • 56-page Magazine

  • Studio – The Heads of State
    Design – Anna Williams
    Director of Marketing & Communications, Benchmark School – Alyce Callison
    Photography – Provided by Benchmark School

  • 2024

  • Design // Art Direction

    Having a unique understanding of Benchmark’s brand from designing their visual identity a few years prior, I had the opportunity to fully drive the creative of the entire magazine thanks to the trust of Benchmark’s marketing team, and Heads of State Creative Director, Jason Kernevich.

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